Overview
The proper design, implementation, and analysis of surveys can be a key asset in many business decisions and litigation contexts. Understanding how to frame the research question and align the survey methodology to the research question of interest requires expertise in areas of questionnaire design, survey design methodology, sampling as well as analysis of complex survey data.
Through statistical sampling and survey techniques, parties can gain insight into key issues related to management decisions, discrimination, product or service quality, and consumer preferences, choices, and willingness to pay. When properly designed, survey methods can add value to virtually any area of inquiry, ranging from marketing strategies to litigation, including class actions, antitrust and intellectual property, mass torts and labor disputes.
Our Capabilities
Cirque Analytics assists its clients in making informed decisions by leveraging its expertise in survey methodology, statistical methods, market research, and data analytics to create and implement surveys that can effectively isolate relevant economic factors and influences for use in determining liability, quantifying damages, or making other strategic decisions. Our deep knowledge and experience allows us to both design sophisticated surveys (across all modes of data collection, including mail, telephone, Internet, and text messaging), complex samples and models that meet the requirements for use in legal settings, and identify the flaws and weaknesses in poorly-designed instruments. Cirque’s experts have delivered testimony in deposition and trial on survey methods at the Federal and state level and have extensive publication records in peer-reviewed journals on the subject.
Areas of Expertise & Focus
• Analysis of Complex Survey Data
• Questionnaire Design including Conjoint Analysis
• Survey Design (Mode and Method of Data Capture)
• Statistical Sampling
Litigation Applications
• Consumer Class Action Matters
• Copyright and Patent Damages
• Data Analytics related to Complex Survey Designs
• False Advertising
• Trademark Infringement