Overview
The proper design, implementation, and analysis of conjoint studies (often embodied in a survey) can be a key asset in many business and litigation applications. Cirque Analytics has a team of experts with experience to estimate the economic value of consumer choices through conjoint analysis. Through the rigorous application of best practices in the design of conjoint studies, econometrics, and statistical models to conjoint analysis, we provide clients valuable insights into key issues pertaining to consumer preferences, choices, and willingness to pay. These insights add value to virtually any area of inquiry, ranging from marketing strategies to litigation, including class action, antitrust, and intellectual property disputes.
Our Capabilities
We offer consulting and litigation services related to the design, analysis, and critiques of conjoint studies (often also referred to as price premium analysis) to gain insight into consumer preferences and the value of goods, products, product features, and services. Our deep knowledge and experience allow us to identify the flaws and weaknesses in poorly designed survey instruments within the requirements of a legal setting. Our experience can address issues related to conjoint analysis at various phases of litigation, including class certification, liability, and damages. Cirque’s experts have delivered testimony in deposition and trial on survey methods and survey results at the Federal and state level and have publication records in peer-reviewed journals on the subject.
In addition, our damages experts often utilize the outputs of properly designed and rigorously tested conjoint surveys in determining issues related to class certification and the assessment of economic damages. For instance, in false advertising, price premium, and trademark matters, our experts have often either incorporated the findings of properly designed and rigorously tested conjoint studies to consider analysis of damages, or have critiqued purported conjoint analysis that fails to adhere to the scientific rigor required by legal standards.
Areas of Expertise & Focus
- Analysis of Complex Survey Data
- Analysis of Conjoint Instruments
- Analysis of Price Premiums
- Conjoint Instrument Design
- Questionnaire Design
- Statistical Sampling
- Survey Design
Litigation Applications
- Antitrust
- Consumer Class Action
- Copyright and Patent Damages
- Data Analytics related to Complex Survey Designs
- Data Privacy
- False Advertising
- Price Premium
- Product Defects
- Trademark Infringement