Experience
Professor Mayzlin’s research focuses on how businesses manage social interactions, advertising, and communication strategies, including word of mouth and social media. She has filed expert reports, testified at deposition, and testified at a juried trial in marketing-related litigation matters. For example, she testified in a lawsuit involving the way a major e-commerce company aggregated product reviews and in another lawsuit that involved manufactured reviews. She also testified on issues related to deceptive advertising. Professor Mayzlin has written numerous scholarly articles on social media management, the manipulation of online reviews, measuring online word of mouth, and online influencers. She also served as associate editor at Marketing Science and Journal of Marketing Research. Her work has earned several awards, including the INFORMS Society for Marketing Science Long Term Impact Award, and been cited more than 20,000 times on Google Scholar. A frequent speaker, Professor Mayzlin has provided keynote addresses at academic conferences worldwide, including the Advertising and Consumer Psychology Conference and the Interactive Marketing Research Conference. She has co-chaired and presented at the Summer Institute in Competitive Strategy at the Haas School of Business at the University of California, Berkeley. Prior to joining the USC Marshall School, where she teaches undergraduate, M.B.A., and doctoral courses, Professor Mayzlin served on the faculty of the Yale School of Management.
Areas of Expertise
Education
- BS., Economics, Massachusetts Institute of Technology.
- Ph.D., Marketing, Sloan School of Management, Massachusetts Institute of Technology.
